Blue Fern Development

Blue Fern Development is one of the largest real estate development companies in Washington State.  With so many parties involved in development projects — land sellers, brokers and agents, builders, local government, and investors — real estate deals are notoriously difficult to execute.

At first glance, the likely approach would be to emphasize the hard skills of Blue Fern’s staff – their experience in identifying viable opportunities and impressive track record. But after conducting a series of in-depth interviews, a primary driver to their success was a soft skill - their staff-wide practice of focusing first on the needs and motivations of all individual players. With this perspective, they could create a deal that would work for everyone.

bluefern.com

WEBSITE & IDENTITY WORK