Coastal Community Bank

Y Cross worked with Coastal Community Bank from 2013-2022. Through a variety of integrated campaigns and projects, we helped the bank grow from $546 million to more than $3 billion in assets — becoming one of the fastest-growing banks on the west coast.

To build the initial brand, we conducted research with employees at all levels of the bank and with customers. Through that work, we discovered what distinguished Coastal was its deep-rooted commitment to local small business owners. That insight helped us clarify the bank’smission — to help small businesses fight to win. All the campaigns we created supported that message.

brand spots

OUTDOOR

DIGITAL