Sound Metrics
Sound Metrics manufactures military-grade underwater sonars. They’re high-tech, high-priced units with a small, but highly devoted following. Our challenge was to create a site that appealed to number of wildly different target audiences with wildly different applications — from law enforcement looking for submerged evidence to the military observing mines to fisheries counting salmon and for the shipping industry to examine hulls.
Sales nearly doubled over two years.
